We took one client's Google Ads from $132.88 CPA to $65.56 in four months — without cutting spend. Most agencies don't fix accounts. They babysit them. We fix them.
Most ad accounts we inherit have one thing in common: nobody's actually been in them. Auto-pilot is a setting, not a strategy.
Your previous agency ran "monthly optimization" — translation: someone opened the account, looked at it for ten minutes, exported a screenshot, and closed the tab. Campaigns drifted. Recommendations went unactioned. Budget kept burning.
Eight active campaigns. Four overlapping audiences. Two of them cannibalizing each other. Optimization scores under 70%. The platform is asking you to fix things and nobody's reading the messages.
Forty-page slide decks at the end of each month. Impressions, reach, engagement, frequency — every metric except the one your CFO actually cares about. Decisions get postponed because the data is too dressed up to act on.
Most accounts get worse with more campaigns, not better. We rebuild the structure, cut the noise, and optimize what's left. Boring. Effective. Not what you'd put on a slide.
Paid is faster than SEO. Quick wins ship in week two — sometimes in week one. We don't sit on audits, and we don't ask you to wait three months to see something work.
Full account audit — campaign overlap, audience overlap, optimization scores, conversion tracking integrity, attribution gaps. We tell you which campaigns to kill, which to keep, and which to merge — usually before you've signed the next invoice. Tracking gets fixed week one.
Campaigns rebuilt down to 2–3 that actually pull weight. Bid strategies updated. First creative shipped — UGC, before/after, offer-led. Negative keyword and audience exclusion architecture in place. By day 30 you should see CPA drop and ROAS lift — even if the absolute numbers are still moving.
Bi-weekly call. Creative refresh cadence locked in. A/B testing protocol running. Competitor audit informs the next creative round. Bid strategies tightened around real conversion data. By month three, the account should be running on signal — not assumption.
Bi-weekly cadence becomes monthly. Spend scales on the campaigns and creatives that have earned it. New channels open up only when the existing ones are dialed in. Competition reports inform what to build next. Most clients renew through this phase — not on contract, on results.
A North American luxury linen bedding brand had been running Google Ads through another agency for years. CPA had crept up to $132.88 by April 2025. We took over in December 2025. Cleaned the campaign structure — five campaigns down to two. Pushed every active campaign to a 100% optimization score. By April 2026, CPA was $65.56. April revenue tripled year-over-year. Q1 2026 revenue 4x'd against Q1 2025.
Real platforms, not "growth tools" with cute names. Some of these come with certifications most agencies never bother to earn — Google Partner, Meta Business Partner. Those certifications mean platform reps actually pick up our calls.
Paid advertising rewards focus. The right-fit list is short on purpose — paid is where wrong-fit engagements hurt the most.
Things prospects bring up on audit calls. Laid out so you don't have to ask.
Faster than SEO. Tracking and structural fixes ship in week one. New campaigns running by week two. CPA and ROAS movement visible by day 30 in most accounts. Real revenue impact by month 2 if the foundation is sound — month 3 if we have tracking debt to clean up first.
Anyone promising results in 48 hours is either lying or about to torch your account chasing a screenshot.
Because most accounts are split across 8–12 campaigns when 2–3 would do better. Campaign sprawl creates audience overlap, makes optimization harder, and confuses the platform's bidding algorithm.
Two well-funded campaigns at 100% optimization score will beat eight half-funded ones every time. We'll show you the data on your account before we touch anything.
No. Anyone who does is either inflating your expectations or hiding a kill clause in the contract. ROAS depends on product margin, audience saturation, creative performance, seasonality, and a dozen variables no agency controls.
What we will commit to: weekly account work, transparent dashboards, specific tactical changes with stated hypotheses, and honesty about when something isn't working.
No, but it helps. New accounts have a 30–60 day learning phase before paid algorithms stabilize — that's the platform's behavior, not ours. Existing accounts with at least 3 months of conversion history give us more to work with on day one.
If you're starting from zero, we'll be honest about which channels make sense for your category before we light any spend.
Both options work. We brief and direct creative — variations, angles, hooks, A/B test plans. If you have an in-house designer or video team, we hand them detailed creative briefs they can execute. If you don't, we have creative partners we work with.
What we won't do: ship the same three ads for six months and call it "consistency." Creative fatigue is the #1 reason ROAS dies in month four.
We don't send written reports. Bi-weekly strategy calls for the first two months, then monthly. Live dashboard available 24/7 — you see what we see, no curated PDF in between.
If you want a 40-page document at the end of every month, we're not your team. That document took someone four hours to make and gives you the same information a 15-minute call would.
About $10k/month in active paid spend across channels. Below that, the math doesn't work — agency fees eat too much of the budget for either side to win, and the account doesn't have enough conversion volume to optimize against.
If you're under that, we'll tell you honestly. Sometimes the right answer is to wait six months until the brand is ready.
No. Monthly retainer. No lock-in. Our longest paid client has been with us four years — by choice, not by signature. If we're delivering, you stay. If we're not, you leave.
A free 30-minute Ads audit. We open your account, find the campaigns bleeding money, and identify the highest-leverage fix. No pitch deck. No "discovery call" that's secretly a pitch deck.
Classic search rankings — earned traffic that compounds while paid does the lifting.
Explore → 02Get cited in ChatGPT, Perplexity, and AI Overviews — not just ranked on Google.
Explore → 04Storefronts, listings, and PPC for the world's least forgiving marketplace.
Explore → 05Pinterest & Reddit — the citation signal layer that powers AEO compounding.
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